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Meaningful Motion

Adding subtle motion (in this case, fade-in from right to left) with lazy load (images load as the user scrolls down the page) might be used to evoke the sense of ‘acceleration’ and ‘meaningful motion’ – please refresh the page if you didn’t catch the animation the first time.

Combine this with the ‘motion streaks’ coming off the right hand side of the image – another subtle way of implying motion, and a treatment which can be quickly rolled out across pre-existing (and future) web assets.