Jan 2014

Role spec

Outdoor ads (spec)


First, a little context on my Secret Projects: these are from long ago, some going back as far as university. They’re ugly, bizarre, experimental – and didn’t make the cut for my main portfolio. Instead of deleting them, I relegated them to the secret archives of my website.

Back in 2014, I challenged myself to design a speculative Outdoor campaign for easyJet by compositing in Photoshop. The ads feature people trying desperate ploys to get to their holiday destinations – something no longer necessary thanks to easyJet’s affordable flights.