Appsumer - Ben Savill

DATE

June – August 2017

Role spec

Rebranding
Responsive Web design

Appsumer

First, a little context on my Secret Projects: these are from long ago, some going back as far as university. They’re ugly, bizarre, experimental – and didn’t make the cut for my main portfolio. Instead of deleting them, I relegated them to the secret archives of my website.

Appsumer is an SaaS platform which groups data from different ad campaign tracking software, helping mobile marketing teams compare their conversion across different channels and adjust their spend accordingly. I joined the Euston-based startup for three months, entrusted with rebranding their company and designing them a more fun, distinctive website.

02

Process illustration

I designed the following illustration to help show how the Appsumer platform works.

02

Process illustration

I designed the following illustration to show how the Appsumer platform works.

03

Building a brand

The client wanted to be rebranded with a playful, modern and distinctive identity. Everything was to change, except from the logo, the primary ultramarine colour, and a set of cartoon people (“Avatars”) in the shape of the company’s logo.

04

Email illustrations

As consumers are bombarded with hundreds of marketing emails every day, it’s important to be unique if you want to stand out against the noise – so I designed some fun illustrations featuring the Appsumer avatars to achieve breakthrough.