June – August 2017
What I did
Rebranding, Web design, ICONOGRAPHY, Illustration & animation
Appsumer is an SaaS platform which groups data from different ad campaign tracking software, helping mobile marketing teams compare their conversion across different channels and adjust their spend accordingly. I joined the Euston-based startup for three months, entrusted with rebranding their company and designing them a more fun, distinctive website.
I designed the following illustration to help show how the Appsumer platform works.
I designed the following illustration to show how the Appsumer platform works.
Building a brand
The client wanted to be rebranded with a playful, modern and distinctive identity. Everything was to change, except from the logo, the primary ultramarine colour, and a set of cartoon people (“Avatars”) in the shape of the company’s logo.
As consumers are bombarded with hundreds of marketing emails every day, it’s important to be unique if you want to stand out against the noise – so I designed some fun illustrations featuring the Appsumer avatars to achieve breakthrough.