Jan – April 2015
What I did
Cover illustration, logos & iconography, spec Web design
I was tasked with designing the front covers for a series of Canon city guides as part of their ‘Come & See’ campaign. The guides offer unique perspectives of six cities across Europe (London, Paris, Madrid, Berlin, Milan and Amsterdam), and invite tourists to take a fresh look at familiar landscapes – encouraging the discovery of hidden locations and unexpected photography angles. I opted for line drawings of major landmarks to hint at the idea of blueprints mapping the cities’ secrets.
Alternative Tourist Board
Following on from the success of our city guides, my agency pitched to Canon the idea for an ‘Alternative Tourist Board,’ which encouraged people to seek out a more adventurous holiday away from the cliche, crowded tourist honeypots. I was tasked with designing the campaign logo.
‘Morpheus’ Campaign & Microsite
As I was working on the Canon account at the time, I imagined they had jumped on board the 360° camera bandwagon, and challenged myself to come up with a speculative launch campaign for their new (imaginary) camera, the Canon Morpheus – along with a simple, fully-responsive launch website.